Commercial Bank Product Marketing Manager, Executive Director
3251 S Western Blvd
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**About JPMorgan Chase Commercial Banking:**
Commercial Banking delivers extensive industry knowledge, local expertise and seamless global capabilities to clients-including corporations, municipalities, financial institutions, real estate investors and owners, and not-for-profit organizations-with annual revenue generally ranging from $20 million to $2 billion. We offer a comprehensive set of financial products and services including credit, asset-based lending, real estate finance and treasury. We also provide clients with access to investment banking and asset management services.
**Commercial Bank, Head of Product Marketing**
As the Product Marketing Manager, you will work closely with the Commercial Banking business, product and sales teams for Treasury Services, Merchant Services, Commercial Card and other lending products to develop and implement strategic marketing plans to offer best in class value to our clients. You will be responsible for executing strategies across all lifecycle stages including consideration, acquisition, activation, and loyalty - with the ultimate goal of growth and enhanced retention. You will be responsible for championing the client and customer experience, leading and executing direct marketing campaigns, creating solutions on behalf of the growth of the portfolio, as well as measuring, reporting and communicating on the aforementioned topics. Additionally, you will provide assistance on new business opportunities, which may include research, specifications development and implementation of new products.
A deep understanding of our products, industry trends, B2B buying behaviors and the competitive landscape is a must as you will lead the development of marketing strategies in partnership with and coordinating resources from the Commercial Banking Marketing & Communications team including the content, creative, digital, social and PR teams as well as the businesses and product groups from other parts of the firm.
+ **10+ years of progressively moresubstantive experience in marketing to top leaders and decisions makers ofmedium-sized or large corporations, along with strong product and industryknowledge of wholesale financial services**
+ **Experience in managing theimplementation of new processes or programs that will support partnerproducts such as segmentation strategy, program re-pricing, and rewardrestructure.**
+ **Must be able to assist in thevaluation of new opportunities to support the overall marketing strategy.**